Apex Mortgages: Reflecting on two years of perseverance and success
Apex Mortgages: Reflecting on two years of perseverance and success
Headline Partner • Winter 2021
The last 2 years have been difficult for all of us, and especially small businesses. Of course, Apex Mortgage & Protection are no different. We have learnt a lot about ourselves & our staff during this time, all of which have shown tremendous resilience in a period where it’s easy to be discouraged from going forward. During this time, we have increased the number of advisors from 5 to 31 and our turnover for 2021 will be close to £1million, an increase of 250% from 2020. This propelled us as a business to be short listed by the Mortgage Introducer Awards for best brokerage under 40 advisors where we narrowly missed out to a well-established business. However, this has only enhanced our mindset to be better next year and set our goals even higher.
One of the reasons why we won “The Most Innovative Mortgage Company 2021” was our use of technology. During these difficult times, having to adapt and maintain standards not only with staff but also customers, we have implemented the use of regular Zoom meetings. This allows our customers to have face to face meetings with their advisors which goes a long way in building relationships. Not only that, but it also gives us a way of being in constant touch with our staff, giving them encouragement to keep going through any difficult periods. Consistency of the level of service we require from all our advisors is easier to maintain when you can be in close contact with all of them.
If the last 2 years have taught us anything, nothing is guaranteed. And that’s the same for Apex. Things haven’t always gone to plan. We have tried multiple marketing strategies & implementing systems, some of which haven’t worked. But it’s not about getting despondent when things don’t go right. It’s about recognising the mistakes and persevering to make sure as a company, we are continuously improving.
The biggest thing for us is helping our clients and making sure they get the best products and service possible. We have found that over the last couple of years, like us, they have struggled in certain areas, so ensuring that they have the best mortgage product available to them or protection policy that takes care of their needs, is paramount to us. This is vital with clients’ ever-changing requirements in these unprecedented times.
Going forward, we will learn from our experiences in the last couple of years, to help continue to grow and move forward as a company and make sure we never give up when times are hard and when things aren’t going our way.
Please contact info@apexmp.co.uk if you require help or support with your mortgage application or protection policies.
Together we can help each other move through these uncertain times, onto bigger and better things.