Kevin Green Photography: Advice on business photography

Guest Editorial •  Spring 2022

As a business owner myself I’m well aware that competition is understandably fierce across all industries. However, it is essential that our business stands out. One element of any business’ online or offline presence revolves around brand identity. This is critical and the images you choose to use have the power to transform consumer perceptions.

Do you know that when your ideal clients are looking at your website or other platforms like social media and physical publications or marketing, information presented in a visual format is more likely to resonate compared to any other type of marketing content. According to HubSpot, while consumers only retain 20% of what they read, they can retain 80% of the images they see. If you want to make your content stick with your audience, then it is crucial you make it more visual.

Here’s a few reasons why strong visuals are important and how having a consistent set of them increase the impact on reach, engagement, and sales.

+ Visuals create Brand Awareness
Having a set of consistent visuals across your marketing helps build awareness allowing your clients {those you have as well as those you’ve yet to meet} to immediately recognise your brand. When people think of brands, they often naturally think of the visual identity like its logo, brand style and multimedia content.

+ Visuals are universally understood. That means strong visuals will provide your business with global reach, regardless of size.

+Images can extend the reach of blogs, social media posts, product pages, websites and beyond, as well as making this content easily to digest. Research from companies like Hubspot report that 49% of marketers primarily use visual content on blogs and websites followed by social channels such as Facebook and Instagram.

+When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Brain Rules)

+Research suggests {According to Spiralytics Perfomance Marketing} When a business uses custom visual content on social channels, it receives a seven times higher conversion rate. From images and videos to other creative content, the impact visual content brings to a business’ digital presence is undeniable.

+Visual content is an effective way to increase views, clicks and conversions. Customers are more likely to engage with a business and share its content if that business includes visuals. According to HubSpot 65% of businesses see more social engagement and traffic when they integrate visual content.

I’m Kevin Greene, an award-winning professional photographer, accredited with an internationally recognised professional body, Societies of Photographers. I am a husband, father of 3, grandfather of 2 and proud dad to our family dog, Charlie! I live in Hull, East Yorkshire.

I started my photography business in 2007 and delighted to expand my client offering with personal brand photography. Take a look at my dedicated website www.kevingreenebrandphotography.co.uk

I have a proven track record of helping clients spanning over 15 years. This includes personal brand photography; creating images to help educate, attract visitors, and convert leads. Currently, whilst businesses are still navigating the pandemic, I am offering virtual photo shoots to help them remain visible to their ideal clients.

What others have to say about me

“As a professional speaker of the topic of resilience I am photographed by many photographers. Many are good but Kevin has that extra something that puts his subject at ease and creates magic. Creating the right image is essential for any business so they are represented at their very best. The high quality of Kevin’s photography is only matched by his professionalism and friendliness.
John Hotowka – Director at Achievement Thinking Speaker

“We recently worked with Kevin to get a mix of corporate and fun shots for PR, Marketing purposes.

I couldn’t recommend Kevin enough. Kevin was highly engaging, put our team at ease quickly and also had plenty of ideas to catch some creative shots. The end result was some amazing pictures that really do stand out from your average shots that you generally see.

I’d highly recommend Kevin’s services and he will recommend him to our clients.”

I’d be delighted to offer a free discovery call to learn more about your business, what resonates with your personal brand and how my personal brand photography can help.

Kevin Greene – photographer
‘taking a frame from life’
07980497164
www.kevingreenebrandphotography.co.uk