Promote yourself the sustainable way

Every business has to promote itself or die. But historically the promotions industry has been characterised by a vast array of cheap, and frequently unsustainable, throwaway items. That is no longer tenable and East Yorkshire promotional products distributor, Promobox, is at the forefront of the drive for change.

Founded in 2003, for the past 20 years Promobox has worked to help its customers to maximise their presence in their respective marketplaces, but to do so with quality, value and sustainability in mind.

“Whatever we do or don’t do as businesses, we give out messages” says MD, David Reid. “The key is to ensure that people hear the messages we really want them to hear. The last impression we want to give is that we don’t care and today’s consumers are quite rightly getting a lot fussier about what businesses give them.

“So if you have a budget of, say, £500, don’t spend it on 1000 cheap Far East pens made from unsustainable materials in a polluting factory and transported halfway round the world. It may well give entirely the wrong impression of you company. Spend it instead on 500 pens that are not only made made in clean European factories from post-consumer waste or material that biodegrades into organic matter, but also write better and much, much further than the cheap imports. These days there are plenty of postive choices available to us.