The Power of Films

I’ve been working on a very special project with animation director Bexie Bush, “The Rumour Mill” – in which interviews with factory workers are transformed into anthropomorphised talking objects, like knitting machines and air vents and who as troubled observers reflect humorously on our most pressing issue today: climate change. By using this expressive animation style and humour, we are able to reach a wider audience and instil change and debate.

Film is a much-loved art form, but it is also a multi-million-pound industry. As a Producer, it’s my job to balance creative decisions with business acumen. That being said, success can be measured in different ways. For me, my 2015 BAFTA win, and Academy Awards nomination for “The Bigger Picture” (which became one of the most critically successful short films to ever be produced at the prestigious National Film and Television School) were huge milestones in my early career. Today, as my business grows andevolves, I make decisions that must reflect financiers’ expectations on their return of investment.

A good example of this is a feature on my slate called “Hitchhikers”. Using the popular genre of thriller, we pull the audience out to a place where they must engage with familiar themes in a new and disturbing way.